Platforms & Book Promotion

You’ve probably heard that whether you self-publish or get picked up by a major publisher, you will have to do a lot of your own book promotion—including having a decent platform before your book ever hits the shelves (virtual or otherwise). This process is kind of like eating an elephant. As an appetizer, we’ve listed a few helpful resources on the basics of how to begin building a platform and then promote your books.

We suggest starting with a few minutes of listening pleasure as the hosts of the Appendix podcast discuss platform building with builder-extraordinaire Elana Johnson. Then check out Writer’s Digest‘s online or print articles on how to build an effective website, blog, and platform (online, type “platform” and “website” and their variations into the WD search box).

In addition, check out these great resources:

Seth Godin’s Blog This writer specializes in marketing and offers advice on self-promotion. Information in simple terms about social networking, blogging, podcasting, and anything else tech-related a writer needs to know for promotion and marketing.

Inkygirl.comis a blog featuring tips, tools, and funny cartoons, plus an invaluable series on Twitter for writers. is a parade of blog posts for writers–submit your posts to expand your platform, network, and read other career-boosting posts

In addition, the following books offer hundreds of ideas on how to effectively promote your books:

1)      Dan Poynter’s Self-Publishing Manual: How to Write, Print, and Sell Your Own Book, volumes 1 and 2.

Volume 1 focuses mainly on self-publishing, but includes valuable information on promotion. Volume 2 is all about marketing and promotion and expands on volume 1 (though it’s a much shorter read), covering vital information on updated technologies and resources for marketing any published work.

2)      John Kremer’s 1001 Ways to Market Your Books

3)      Jay Conrad Levinson’s Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work