book marketing

Choosing Your Fiction Title

by Marla Buttars Coming up with a title can make even veteran authors groan in agony. Don’t believe us? Check out some of these original titles we found in an article from The Huffington Post: All’s Well That Ends Well  sends a much different message than War and Peace  (by Leo Tolstoy). The High-Bouncing Lover …

Choosing Your Nonfiction Book Title

by Marla Buttars Titles, as we mentioned in the previous blog about fiction titles, are an important marketing tool. Both nonfiction and fiction titles serve as an immediate hook for readers searching for certain content, whether it be a good romance, a book about the law of thermodynamics, or something to help them improve their…

Book Promotion on a Budget

by Heather B. Moore Months ago, when I was strategizing my marketing campaign around becoming a U.S.A Today best-selling author, I knew that anything I could pay for to promote my book, I could do myself. The question became time versus money spent. In the end, I decided to learn the ropes myself so I…

How to Sell More Books with Kindle Unlimited

Guest Post by Penny Sansevieri We’ve heard a lot about Amazon’s big new subscription service, which is essentially a way to read books (limited to ones enrolled in this program) for one monthly fee. You’re limited to ten books at a time, so if you want more, you’ll have to return a book or two…