Promotional Materials (Posters, bookmarks, business cards, brochures, fliers, brands and identities, etc.)

Explanation of Process and Price Range

We have partnered with a talented design group to offer our clients expert assistance in the final promotion stages of their books, websites, and promotional materials. Based on a 10% discount exclusively for our authors, we can present authors with attractive promotional materials based on the level of customization you require, giving your work a better chance of being taken seriously by the audience you seek.

Our preferred vendor can design polished, audience-attracting promotional items using preexisting stock photos/images (which can be altered to fit the hook or tone of your book/service), or create custom materials through a professional photo shoot that incorporates locations, people, and props of your choosing. Your individual needs, printing requirements, and your level of direct involvement determine your price.

Deciding on your particular needs will be achieved by having a brief conversation regarding your project via phone or email with the designer. In the case of book promotion, the title of your book and a brief synopsis will also be required so the designer can gauge the tone and hook of the story or subject and get to know your main character (fiction) or the author (nonfiction). The discussion will also cover whether you prefer a photo-based design, illustration, or typographic style. If you feel confident in understanding the marketability of your work, it would also be helpful if you have in mind some favorite contemporary examples of images to which you can refer the designer.

Pricing Variables

The following breakdown of design approaches can give you an idea of the span of options for designing your promotional materials.

Stock photo/image option

The following steps are included in the basic process for a stock photo design:

1. After discussing your preferred price range and your project, the designer can direct you to any number of stock photography websites (preferably iStockphoto.com), and you can briefly search for photos or photo styles that you prefer (such sites allow you to search by topic or type of image). This cuts the overall design costs because the designer won’t be searching for a range of photos that you may or may not prefer. If you do not have time for this or find it intimidating, our vendor is more than willing to spend a nominal amount of time putting together a sample contact sheet of 10–25 photos they feel will fit your project.

2. The author then chooses a few images and the designer will create 3–5 design comps. This design process includes basic photo/image manipulation (to better fit the tone of the project). If your project involves book promotion, at this stage the author also provides the designer with the backliner/blurb, cover illustration, typographic information regarding the design of the book and cover, author headshot, or anything else specific you may want on the promotional materials.

3. The author chooses one design direction, provides feedback, and the designer will iterate on their feedback for two rounds, which is usually sufficient to achieve the author’s goals. (Any additional rounds of changes will be billed hourly).

4. With the final design selected, our vendor will work directly with the printer to get them the artwork in the format needed. If a press check or color proof is needed by the author, we can attend an onsite press check or proof check, or order a color match, to provide the printer. (In the latter case, such costs will be dependent on the location of the printer and the size of color match).

Please Note: Hourly design charges outside the scope of the project are billed at $75/hour. For projects that require extensive photo manipulation, are very complicated, or require additional photography, we can provide a quote. All prices will receive the 10% discount (except the extended licensing, which is dictated by the stock photo company). Lastly, in cases where the stock art is beyond the normal price range, there may be an extra fee to cover this additional cost. (If you are interested in seeing sample stock-image promotional materials, please contact us.)

Custom design option

The basic service includes the photo shoot, the art direction, set dressing, and post-shoot photo processing (Photoshop work, etc.). The variables in the price range would take into account such things as any location fees, prop rentals, model fees, or travel costs beyond a 50-mile radius from the designer’s workplace. A quote will be provided based on the client’s needs and requirements. (If you are interested in seeing sample custom-design promotional materials, please contact us.)