Book Promotion/Platforms

Nonfiction Cover Design—Must Knows & Nots

by Brian Halley with Mike Nash Book-cover design is about getting the reader’s attention (hooking them) and then reeling them in with promises about what transformative and/or emotionally and intellectually exciting experiences they’ll get from the book. If it’s narrative nonfiction (a memoir or biography or immersion-journalism experience), you want striking images and titles that…

Choosing Your Fiction Title

by Marla Buttars Coming up with a title can make even veteran authors groan in agony. Don’t believe us? Check out some of these original titles we found in an article from The Huffington Post: All’s Well That Ends Well  sends a much different message than War and Peace  (by Leo Tolstoy). The High-Bouncing Lover …

How to Get Your Book Done Quickly

A Cautionary Tale by Angela Eschler As a coach, speaker, or business owner, you may have heard that being a bestselling author gives you more credibility than being a doctor these days—that it’s the golden ticket to business success. So obviously, you need to get your book out there quickly so you can use it…

Finding a Marketable Angle

by Angela Eschler and Lindsay Flanagan What’s the number-one thing you should start with if you want to see your nonfiction book successfully published and your message gaining traction? Your angle. Finding Your Angle The way you approach your subject will either draw your ideal clients in or push them away. Your unique angle is your…

Book Promotion on a Budget

by Heather B. Moore Months ago, when I was strategizing my marketing campaign around becoming a U.S.A Today best-selling author, I knew that anything I could pay for to promote my book, I could do myself. The question became time versus money spent. In the end, I decided to learn the ropes myself so I…